How to Communicate the IB to Your Community

Audience: Primary Years Programme
Audience: Middle Years Programme
Audience: Diploma Programme
Audience: Research
Audience: General Interest
Session: Block 5: Saturday 2:00 to 3:15, Room: Bayview Room B

Have you ever had difficulty describing the IB and our programmes to your community? Come learn how to describe the benefits of an IB education to your constituents - from parents, to students, to the community at large. Jane Hulbert, Founder and President of the The Jane Group, a communications firm that specializes in media management consulting, will walk you through the IB messages; how and when to use them; and will provide resources to help you communicate the IB. The IB global communications team will also be present to answer any questions you may have about communications.


Jane Maxwell Hulbert, Founder and President, The Jane Group

Jane Maxwell Hulbert has been in the communications field for 25 years. She is one of the top experts in the United States and abroad to offer independent school crisis management. She began her career in corporate communications and public relations, holding management positions at Jordan Marsh/Macy's (MA), The Broadway/Macy's (CA), Marshalls (MA) and McDonald's Corporation (IL). Since 1998, Jane has been
providing communications advice and consulting to education institutions across North America.


Organization website: http://thejanegroup.biz/index.html