Room: Superior B
presented by Andrew Bollington, Strategic Planning Director, International Baccalaureate
Sandra Coyle, Marketing and Communications Regional Manager, International Baccalaureate
Come and learn more about IB's new identity! The research, design and messages behind the IB's new look will be presented. Video interviews, new brochures and a new IB video will be used to tell the story behind "What can I Be?". A question and answer session will be held after the presentation to answer any questions you may have about the new identity.
Andrew Bollington, Strategic Planning Director, International Baccalaureate
Andrew Bollington is the Strategic Planning Director for the International Baccalaureate. He leads a small team that provides the IB with a strategic planning capacity to ensure that the organization knows where it is, how well it is performing, and how it will develop in the future; which ensures that strategies and strategic ideas are implemented, monitored and reviewed using project management best-practice; and which identifies, elaborates and conveys the key messages of the organization so that the IB is widely supported and understood. Andrew’s first degree from Aston University is in Computing Science. He holds an MBA from Henley Management College in the United Kingdom where he is currently enrolled in a doctoral programme.
Sandra Coyle, Marketing and Communications Regional Manager, International Baccalaureate
Sandra Coyle joined IB North America’s New York offices in April 2006 as the Marketing and Communications Regional Manager. In this role, Sandra monitors media coverage of IB in North America and responds to press queries. Sandra brings over 15 years of marketing, communications and sales experience working with U.S and European firms including the global management consulting firm, The Monitor Group and Agence France-Presse’s Global Ethics Monitor news service. She holds a B.A. from Rutgers University in Journalism and History and graduated from Yale’s Women’s Campaign School in 2006.
